Yanrong Tian
About me


Hiiii! I'm a passionate designer and researcher with a keen interest in two dynamic fields. On one hand, I explore the realms of graphic design, creative coding, and motion design, where I bring ideas to life through vibrant visuals and interactive experiences. 
On the other hand, I'm deeply fascinated by game-based learning and its potential to enhance education through gamification, where I explore the intersection of technology, sociology, and interdisciplinary research. 


EDUCATION
Tongji University
Shanghai, CHN
Bachelor of Arts 
in Visual Communication Design
Expected: June 2025
  • GPA: 4.79/5, WES: 4.0/4.0, Ranked 1st in Visual Communication Design major. 
  • Scholarships: University First-Class Scholarship (2021), University Second-Class Scholarship (2022, 2023)
  • Coursework: Typography, Graphics Design, Branding, Visual Design, Motion Graphics, Immersive Projection Design, 3D Design, Character Design, Game Design Technology, User Experience Design, User Study, Interactive Design, Sound Design, Speculative Design, Design Fiction, Information Visualization, Design Thinking, Open-source Hardware and Programming, Sustainability Consciousness, Design and Business Modeling, Digital Photography, Social Psychology


INTERNSHIP EXPERIENCE
The Walt Disney Company (China) Limited
 Shanghai, CHN
Creative Intern (6 Months)
Dec 2022–June 2023

  • Conceptualized, designed, and produced an original video series on traditional Chinese festivals and the 24 Solar Terms, currently available on Disney's WeChat Video Channel. 
  • Supported the development of promotional and visual materials required for content distribution in the China market.
  • Gained valuable insights into corporate workflows and developed a strong awareness of copyright protocols. 

Huanzige Fabric Arts Co., Ltd.
 Hangzhou, CHN
Brand Creation & Digital Marketing (8 Months) July 2023–Feb 2024

  • Led the creation and promotion of a new brand branch focused on Chinese-style home décor for a family-owned traditional custom interior design company, introducing digital marketing strategies to enhance the business's online presence.
  • Led a team of three in product selection, promotional photography, and visual content creation, achieving break-even results within the project duration. 
  • Worked alongside a mentor to optimize the custom curtain service process, identifying user pain points and proposing solutions to enhance customer experience.
  • Proposed strategies to reduce information gaps between customers and designers, improving communication and increasing user retention.


PROJECT EXPERIENCE
Visual Design for WDCC 2024 Event
Shanghai, CHN
Motion Graphic Designer (2 Months)
 Aug 2024–Sep 2024

  • The WDCC 2024 conference, supported by Shanghai Municipal Government and UNESCO, aimed to showcase "Future Design" and attracted 86,000 attendees with over 2 billion online views.
  • Served as Motion Graphic Designer on the Visual Team. Contributed to the early-stage design and development of the event’s visual identity in collaboration with my mentor’s BPS Lab. Played a key role in defining the graphic concepts and creating dynamic visuals for the opening ceremony. 
  • The event received national coverage on CCTV News, and my design work was featured in the broadcast. 

The Visual System Design for the 2024 Graduation Ceremony of the College of Design and Innovation,
Tongji University, Shanghai, CHN
Lead Designer (2 Months)May 2024–July 2024

  • Served as Lead Designer. Independently conceptualized and executed the visual system. The design incorporated vibrant colors and a creative interpretation of the university’s logo, evoking a sense of lightness and freedom—represented through dynamic, flying graphic elements. Created visual designs for various materials. 
  • Worked closely with an administrative coordinator to ensure smooth coordination with external vendors for production. 
  • The design was widely praised by graduating students for its creativity and vibrant representation of the ceremony’s spirit. 

Melodic Echo Odyssey
Motion Graphic Designer (3 Months)Feb 2024–April 2024

  • Served as Motion Graphic Designer on the Visual Team. Led the creation of a dynamic visual workflow using TouchDesigner to produce innovative demos and iterations.
  • Executed three rounds of visual concepts, incorporating Art Deco and Shanghai city elements, in close collaboration with the sound design team and the robotic arm team. 
  • The final visual output included a 2-minute interactive sequence featured during the live concert. The visuals were highly praised for their creativity and effective storytelling, enhancing the immersive experience of the performance. 


AWARDS
  • September 2024, "Prosody," Game Design, Yuan Chuang Future Competition, WUPEN World Urban Planning Education Network, Excellence Award. 
  • September 2023, "Yu Xia," Character Design, "Fantasy Cloud Oriental" Digital IP Competition, WUPEN World Urban Planning Education Network, Second Prize.


ACTIVITIES
  • Volunteer, College of Design and Innovation, Tongji University | 2023 Graduation Exhibition
    Coordinated exhibit setup for 50 students and assisted with on-site tasks to ensure smooth execution of the exhibition.
    • Volunteer, World Design Cities Conference (WDCC) | 2023
      Coordinated the keynote speeches and opening ceremony on the first day, providing on-site support.
      • New Media Promotion Team Member, College of Design and Innovation | 2022
        Managed the WeChat public account, creating and publishing content about design education and student life. Planned, filmed, and edited student interviews to promote the department’s activities.

        SKILLS AND INTEREST
        • Creative Tools: Adobe Creative Suite, Unity, Blender, ZBrush, Figma, Arduino, Ableton Live, TouchDesigner, Max/MSP, Painting and Sketching, Mock-up Making
        • Programming Language: C#, HTML, CSS, Javascript
        • Language: Chinese (First Language), English (TOEFL: 100, TOEFL best Scores: 104), Franch (beginner)
        • Interests: Chinese Calligraphy, Paino, Guitar, Jazz, Photography, Jewelry and Fashion Design, Tennis


        CONTACT ME!Viviennetian1101@gmail.com
         +86 13071843580 


        © 2024 Yanrong Tian